The measurements
- MagicPost (1.18 million posts): 19 versus 29 median likes, that is −34%.
- LinkPost (516,144 posts): −28%.
- FlyPost (within-author comparison, 116,000+ posts): −15 to −17% reactions.
- LigoSocial (134,000 posts): −8%.
- AuthoredUp (309,614 posts): last of five styles, 2.16% median engagement against 2.60% for stories.
- Growtempo (12,988 posts): no significant difference.
Observational studies by tool vendors: they describe a correlation, not a cause.
What does better
First-person storytelling stands out (about +33% in two datasets, one within-author). A question at the end has a weak effect: −7% at FlyPost, near zero at AuthoredUp.
What to do
State first, ask at the end. If your question really is the best hook, keep it: the tool flags it as advice, never as a ban.
Paste your text in the editor, then tap “Check before copying”: flagged passages, one-click fixes, everything stays in your browser.
These figures come from observational studies published by tool vendors, not peer-reviewed. They describe correlations. LinkedIn is a trademark of LinkedIn Corporation; LinkedIn Format Pro is not affiliated with, endorsed or sponsored by LinkedIn.