Guides to better LinkedIn posts

Concrete advice on hooks, formatting and carousels, to use with the free LinkedIn Format Pro tools.

LinkedIn hook: how to make people click “See more”

On LinkedIn only the first lines of a post show before “See more”. Principles, before/after examples and a checklist for a hook people read to the end.

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Formatting a LinkedIn post: bold, italic, lists and the Unicode pitfalls

How to add bold, italic or lists to a LinkedIn post, how it works (Unicode characters), its accessibility limits and good practice.

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Create a LinkedIn carousel as a PDF: structure, format and mistakes to avoid

How to build a LinkedIn carousel as a PDF: formats, slide-by-slide structure, readability tips and common mistakes, with a free maker.

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